Havas Reboots U.S. Hispanic Efforts

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In an effort to bolster its Hispanic ad operations, Havas has hired industry veterans Leo Olper and Mauricio Galvan (pictured) to serve as CEO and CCO, respectively, of a new offering that will include the holding company’s Euro RSCG Latino agency.

Olper joins from Lapiz, Leo Burnett’s Hispanic marketing unit, where he had been COO. In an earlier stint at Burnett’s operations in Mexico, he worked on key clients like Kellogg and McDonald’s.

Galvan has been at the Vidal Partnership as evp, managing director.

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