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BOSTON Paris-based holding company Havas has launched a unit called Havas Drive, a 15-person operation focused on developing virtual communications and marketing tools for pharmaceutical clients.
Ed Stapor, senior partner, leads the group of strategists and designers who will also tap into Havas’ broader digital services units on an as-needed basis.
Havas Drive is not an ad agency. Its mandate is to build virtual products that would allow doctors and other medical professionals access to relevant client information and insights.
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