Harrah's Picks Zenith Media

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Harrah’s has awarded Publicis Groupe’s Zenith Media its media planning and buying chores after a review, the client confirmed today.

Harrah’s spends approximately $120 million annually on U.S. ads (excluding online initiatives), per Nielsen Monitor-Plus. The other review contenders were WPP Group’s Mindshare and Aegis Group’s Carat.

Independent Horizon handled buying, while planning was split among several undisclosed shops.

“Harrah’s was searching for a media partner that could best navigate the future media landscape and our evolving needs,” said Harrah’s CMO David Norton.

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