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In an effort to leverage employees as a marketing medium, Harrah’s has launched an initiative dubbed “Everybody Plays a Part,” which attempts to deliver a more social experience to consumers that visit its casinos.
“Everybody Plays a Part” began with an employee rally at Harrah’s Atlantic City properties earlier this month. In April, 30,000-plus employees at Harrah’s casinos across the U.S. will participate in a series of activities to convey the message that “gaming is a very social experience,” said Harrah’s CMO David Norton.
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