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Haribo this week debuted two spots for its popular gummi bear brand, Gold-Bears. The move marks the brand’s first U.S. TV effort, which aims to remind consumers why kids love the chewy, colorful confection.
One spot shows a group of children (dressed like executives) seated around a table and voicing their gummi bear preferences. “My focus group likes the green,” one boy says enthusiastically, while another boy—dressed in a sweater and bowtie—counters: “Actually, clear pineapple is the best according to my calculations.”
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