Hanes "Sarah Chalke"

For the commercial, I gave myself a terrible wedgie,” says Scrubs star Sarah Chalke, in one of the video outtakes for this new Hanes campaign for its “No Ride Up Panty.” Directed by her Scrubs’ co-star Zach Braff, two new spots, “Shopping” and “Wedgie Epidemic” feature the actress doing a Luuuucy- like loose-limbed funny walk to illustrate the problem. I’m all for funny, and I think the choice of actress and director here are inspired, but I just don’t see wedgies as one of “women’s top underwear complaints,” as the Hanes research proved.