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LOS ANGELES Interpublic Group’s Draftfcb is breaking a college-football-themed integrated campaign for Hampton Inn Hotels this weekend.
Lauren Watson, svp, group cd at the agency’s office in Chicago, said: “The creative strategy is to show that Hampton is a friend to college football — your friend in town. Alumni traveling to games and Gen Y are fun-loving targets. The friendly personality of the hotel matches college football fans; it’s a little more authentic and personable.”
Three 15-second spots feature an enthusiastic couple pretending to be sportscasters hosting the Hampton Weekend Wrap-Up, introduced with typical TV news-style supers and music cues.
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