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NEW YORK Hakuhodo has taken an undisclosed stake in Buyology, a new consulting company that draws upon neuroscience data collected by Martin Lindstrom, the author of a book by the same name that was published last autumn.
Buyology has opened offices in New York and Japan and plans to launch others worldwide, according to Lindstrom. The neuromarketing consultant, who said he has spent $7 million over the past four years developing a brain scan database based on the results of 2,000 consumers, had been working with Hakuhodo during that time.
“Japan
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