Gym/Tony | Adweek Gym/Tony | Adweek
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Gym/Tony

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Tony gets on a scale in his gym. He puts on headphones, jogs one lap around the weight machines and hops back on the scale, with the results unchanged. Who can't relate to that-or the need for instant gratification? Citi Premier gives points for purchases and miles flown on any airline. "Expect faster rewards."