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Guitar Center has completed its media review, selecting two new agencies to handle planning and buying duties in traditional media and online media, respectively, according to sources.
Independent Ocean Media in Huntington Beach, Calif., will handle traditional media efforts for Guitar Center and its subsidiaries, including Musician’s Friend, Music123, Music & Arts and Woodwind & Brasswind, sources said. The new shop for online media—as well as search engine marketing—across the brands is said to be independent Camelot Media in Dallas.
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