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Guinness World Records hopes to generate a record number of consumer impressions with the creation of a new licensing department that will develop opportunities in consumer products and promotional licensing.
“This is the next logical progression for the Guinness World Records brand,” said Samantha Fay, svp of sales and marketing. “We have a great commodity in this name and all that it represents, but we need to be mindful stewards of its legacy. Our teams will focus on developing partnerships that are organic with the brand and will be accepted by our fans.”
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