Gucci Wins Battle of Dresses at the Oscars, Thanks to Jennifer Garner | Adweek
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Gucci Wins Battle of Dresses at the Oscars, Thanks to Jennifer Garner

Oscar de la Renta, Prada also get buzz

The battle of the Oscar dresses appears to have gone to Gucci, at least when it comes to getting people talking on social media.

Amy Adams and her Oscar de la Renta dress took an early lead in the social sentiment on the red carpet, according to social tracking by Attensity Media. Anne Hathaway's Prada dress caused a spike later. But Garner and her Gucci dress topped all other spikes in data, Attensity said.

See the rest of the dress buzz in the chart above.

Going into Sunday's ceremony, Argo was the early social favorite for the Best Picture award.

Attensity Media provides real-time language processing and sentiment analysis drawn from public social media sources including Twitter, Facebook, Google+, and blogs.

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