Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The battle of the Oscar dresses appears to have gone to Gucci, at least when it comes to getting people talking on social media.
Amy Adams and her Oscar de la Renta dress took an early lead in the social sentiment on the red carpet, according to social tracking by Attensity Media. Anne Hathaway's Prada dress caused a spike later. But Garner and her Gucci dress topped all other spikes in data, Attensity said.
See the rest of the dress buzz in the chart above.
Going into Sunday's ceremony, Argo was the early social favorite for the Best Picture award.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in