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BOSTON Omnicom Group’s GSD&M Idea City continues to stage a comeback, adding TJX Cos.’ Marshalls off-price clothing stores and Popeyes chicken restaurants following separate reviews, a representative at the Austin, Texas-based shop said late Monday.
Marshalls, the off-price retailer in Framingham, Mass., spent nearly $50 million on domestic ads last year, per Nielsen Monitor-Plus. Spending at Popeyes has typically been in the $40-million range.
“Our customers trust us to provide brand name merchandise at a great price,” said Emily Trent, vp, marketing at Marshalls.
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