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The PGA Tour has begun looking for an agency to promote its World Golf Championships, a new series of tournaments teeing off next year with an international field of competitors.
Sources said shops contacted about the assignment include Professional Golfers Association Tour agency of record GSD&M, Austin, Texas; Grey Advertising, New York; Leo Burnett, Chicago; and TBWA Chiat/Day. It was not clear if the latter’s New York or Venice, Calif., office was asked to pitch.
Executives at each of the agencies either declined comment or could not be reached.
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