Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
GSD&M Idea City has added creative chores for Harrah’s Caesars and Horseshoe brands following a review.
The scope of work for the Omnicom Group shop in Austin, Texas, includes online, print, broadcast, OOH and experiential marketing.
The combined brands spent slightly less than $5.5 million in measured media during the first three-quarters of 2009, after spending more than $25 million on ads in all of the previous year, per Nielsen.
Caesars recently worked with Leo Burnett, while Horseshoe had teamed with RPM.
A
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in