Grumpy Cat and Friskies Shake Paws in Endorsement Deal

Web sensation is a rising 'spokescat'

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Don't smile, Grumpy Cat, or else risk losing your new endorsement deal with Friskies. That's correct—the cat food maker has inked a "spokescat" agreement with the frowny feline that's become a Web photo phenomena during the last year.

Owned by Tabatha Bundesen of Phoenix, Ariz., the female white-and-brown cat—her real name is Tardar Sauce—became a social media sensation a year ago when a particularly surly-but-endearing photo was posted on Reddit. Grumpy Cat's Facebook page has since grown to 1.3

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