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How does a niche brand with big aspirations attract a global agency?
Such is the high hurdle before Zipcar, a largely domestic car sharing service that, through acquisitions, has expanded its footprint into the U.K. and Spain, but still relies mainly on small U.S. shops for marketing. Zipcar’s current lead creative agency, for example, is Full Contact Advertising in Boston.
Now, Zipcar is contacting larger shops with the offer of a global creative assignment. The Cambridge, Mass.-based
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