Groups Call for FTC to Investigate Doritos' Digital Marketing

Complaint highlights obesity debate on Capitol Hill

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Doritos' digital marketing campaigns targeting teens may have won a lot of awards, but they've also attracted the attention of consumer and privacy groups, four of which are now claiming the campaigns hoodwink gullible teens into buying the unhealthy, salty snack.

In a complaint filed Wednesday with the Federal Trade Commission, the groups, led by the Center for Digital Democracy, urge the commission to investigate and bring action against Pepsi-Co and its subsidiary Frito-Lay for "engaging in deceptive and unfair digital marketing practices," in violation of section 5 of the FTC Act.

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