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NEW YORK Marc Goldstein, president and CEO of media agency conglomerate GroupM North America, said he is confident that many companies would not cut back on advertising in 2009, despite the troubled economic conditions.
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Speaking at a second-day session during Advertising Week, Goldstein said while “it’s premature to make any rash judgments” based on the economic events of the past 10 days and that every marketer will be in for a “rocky road,” he doesn’t believe companies will make any “rash decisions to cut ad spending.”
Right now he believes most companies will “stay the course” and whatever happens down the road with the economy “will affect each company differently.”
But
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