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NEW YORK GroupM has rebranded its mobile marketing specialist firm Kinetic Mobile as Joule.
The two-year-old Joule, which offers mobile media buying and planning services, has offices in both New York and London. It handles clients such as Virgin Atlantic and Unilever.
In conjunction with the rebranding, Joule will now operate as an independent agency within GroupM, while serving as the media giant’s preferred mobile partner.
“Joule’s deep mobile expertise and track record of success will keep GroupM at the forefront of mobile marketing,” said Rupert Day, GroupM COO.
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