GroupM: Ad Spend Slump Will Last Into 2010

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Those hoping for a turnaround in the U.S. ad economy next year could be sorely disappointed, according to a new forecast from WPP’s GroupM. What’s worse, the new research predicts that outlays in 2010 will decline even more than they will this year.

The new study revises downward spending predictions the holding company made in December 2008. GroupM said it now expects U.S. spending this year to fall by 4.3 percent in 2009 to approximately $155 billion (versus the 3 percent drop predicted in December) and tumble another 6.8

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