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Despite the enthusiasm over Groupon as a darling of the investment community, it, and sites like it, still have a lot of room to grow as brands, according to our exclusive Adweek/Harris Interactive poll. Only a small fraction of respondents described such services as invaluable, and nearly one-third said they had never heard of such services, even when Groupon and LivingSocial, two of the most prominent, were mentioned by name. A mere four percent said they use such services frequently.
When asked why they don’t use them, two reasons were at the top: first, respondents said the deals don’t interest them, second among those surveyed was a reluctance to sign up for a particular deal if they were not sure they would ever use the product or service on offer.
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