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Grogan Measures Up at A&G

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Rich Grogan has joined independent Watertown, Mass., agency Allen & Gerritsen as vp, director of measurement and analytics. He is tasked with providing insights to maximize ROI for the shop's mix of consumer and b-to-b clients. His resume includes senior posts at Arnold, Digitas and Studiocom. Grogan's areas of expertise include channel strategy, campaign measurement, analysis and optimization and financial modeling.