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Grey has won lead creative duties on Red Lobster after a review, the WPP Group shop has confirmed.
Four agencies pitched the business, but in the end the contest was between Grey and Publicis Groupe’s Saatchi & Saatchi, according to sources. Each shop pursued the account from its New York office.
Major media spending on the brand totaled more than $115 million last year, according to Nielsen. That figure does not include online spending.
Red Lobster’s parent company is Darden Restaurants.
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