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Pfizer, the world's second largest pharmaceutical company by sales, has picked Grey as lead creative agency on its antacid brand Nexium in the U.S. after a review.
The business had been with Leo Burnett, which won a global remit in a 2013 review. At the time, the Publicis shop's Chicago, Paris, Berlin and London offices joined forces to beat out an Omnicom team led by TBWA\Chiat\Day New York. Leo Burnett Chicago handled the U.S. portion of the account but will not continue to do so moving forward.
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