Grey Puts Its Marketing Muscle Behind Stallone

Sylvester Stallone and his business partners visited Grey in September looking for ideas for the launch of a nutritional-supplement company, which didn’t have a name for itself or its line of products.

Following a brief review, the Grey Global Group shop’s Los Angeles office, along with its GCI Group public relations and G2 branding units, got to work on all aspects of the firm’s development, from product names to packaging. The shop’s first work for the company’s line of five supplements breaks in June issues of muscle and fitness magazines.

“Everything was done together,” said Grey L.A.