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LOS ANGELES BMW of North America concluded its negotiations with Grey Global Group’s Grey and Monday awarded the agency creative for its $30 million Western regional dealers account, said John Crosson, Grey’s president [Adweek.com, Dec. 8].
Grey, Los Angeles, takes over the creative account held since 1993 by Mendelsohn/Zien, a Los Angeles shop partially owned by Hakuhodo. Publicis’ Optimedia, Seattle, and Interpublic Group’s Newspaper Services of America, Downers Grove, Ill., will continue media duties.
Grey was chosen for its “incomparable creative vision and broad automotive experience,” said Jack Kelly, Western regional sales and marketing manager at BMW, Ontario, Calif.,
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