Grey Names a Head of Creative Technology for New York

Fred Gerantabee joined 3 years ago to build the shop's digital practice

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Amid Grey New York's new business success in the past few years, one thing that may have not been obvious are the digital assignments won by the agency, which is hardly known for technology and more for its traditional work for big-name marketers.

Quietly, though, the office has been adding digital accounts, such as for Haagen-Dazs in the summer, and now creates digital ads for the likes of Cover Girl, 3M, Hasbro, Marriott, Olive Garden and GSK.  

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