NEW YORK -- Grey's London office has landed the Together account, the agency said. Billings are estimated at about $6 million U.S. Together is an international fashion company owned by Otto Versand, the world's largest mail order retailer. Grey will launch a new line of clothing called Pure by Together. The win came after a pitch that included the client's incumbent agency Code.
Grey will launch the line in September and in the spring and produce a 32-page catalogue to be distributed in 16 countries, including the U.S. and parts of Europe and Japan. The clothing line's target is women aged 35-plus.
In a statement, Annett Hausner, managing director of Together, said, "We were looking for an agency that could really get inside the mind of our consumer and produce a creative idea with which she could identify straight away. Grey did just that in a pitch that gave them only five days to deliver!"
Otto Versand is based in the U.K.