Grey Gets an Ally (Update 2)

Ally Financial has confirmed the selection of Grey Group units Grey and G2 to handle its creative business, currently split among a dozen or so shops.

The assignment includes traditional advertising, as well as digital, direct and retail marketing.

The bank holding company is expected to increase its total media spending to $200 million this year.

The shift came after a review in which there were three other contenders: Leo Burnett in Chicago, Venables Bell & Partners in San Francisco and the primary incumbent, Bartle Bogle Hegarty in New York.

Grey and G2 will handle the business out of their New York offices.