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LOS ANGELES SanDisk confirmed this week that WPP Group’s Grey has won its global advertising duties following a review.
The San Francisco agency will handle global brand strategy as well as brand and product advertising, according to the shop.
Bo Ericsson, SanDisk vice president of corporate marketing, said in a statement, “Grey San Francisco demonstrated they totally understand the SanDisk brand, what it is today and what it will be. We were overwhelmed by, and really loved, the depth and breadth of their creative work.”
Betsy
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