As he did previously, David Lubars, BBBO's North American chairman and chief creative officer, found his New York creative chief internally.
Greg Hahn, an executive creative director in the New York office, is now chief creative officer. His fills a vacancy created by the 2010 exit of Bill Bruce.
Bruce also rose to the CCO role from ecd, back in 2005. So being a key lieutenant in BBDO's creative ranks can be a stepping stone to the top job. The Omnicom Group shop employs eight ecds in New York.
Hahn, 45, joined the agency in 2005 and is known for his work for HBO ("Voyeur"), AT&T, General Electric, FedEx and Lowe's. In addition, he has a long history with Lubars, with the two having worked together at previous agency Fallon.
In a statement, Lubars described Hahn as a pioneer and a "humble, great soul."
"He’s someone who has been helping to lead his clients forward for as long as I have known him,” Lubars added. “Greg will now be able to bring this thinking to a wider array of clients. It’s how we can help them be that much more relevant to their customers and stay ahead of the game.”