Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Digitally altered footage of everyone from Fred Astaire to Steve McQueen has been exhumed for TV commercials. Now the controversial environmental group Greenpeace is taking it a step further by featuring John F. Kennedy in its new digital ad campaign.
As part of its “Energy [R]evolution” push, one of the 35th presidents’ most famous speeches is altered to deliver a message about the dangers of global warming. It says:”When man first walked upon the moon it defined a generation.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in