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David Sarlitto has joined Greenberg Seronick O’Leary & Partners as managing director of the shop’s fledgling direct marketing group.
Just weeks ago, Sarlitto and a small staff comprising the direct marketing unit of Duffy & Shanley were dismissed after the agency lost its largest direct marketing client, AMTS Firestone Tire & Service Centers, Chicago [Adweek, March 2].
At Greenberg Seronick, Sarlitto will work for existing clients as well as be encouraged to build a base of his own, said agency creative director Gary Greenberg.
“If we want to remain competitive with bigger shops, which are all offering these [ancillary] services, we have to get into this,” Greenberg said.
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