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Green consumers are more concerned about saving money than saving the planet, according to new research from advertising agency the Shelton Group. The study found that while 59 percent of green consumers identify the economy as their top concern in making purchases, a mere 8 percent consider the environment.
According to the report, 77 percent of the population occasionally buys green products, but these green consumers form a varied group. While 26 percent said they would reduce energy consumption “to lessen my impact on the environment,” a whopping 73 percent said they did so “to reduce my bills/control my costs.”
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