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TBWA Chiat/Day has assembled a pantheon of the world’s greatest creative thinkers to help relaunch Apple Computer in a $50 million ad campaign breaking this week.
The agency’s first work since winning Apple’s estimated $90 million North American account uses images of famous figures under the theme “Think different,” to position Apple as the choice for creative professionals and educators [Adweek, Aug. 11].
Lee Clow, the shop’s chairman and chief creative officer, would only say that the ads will be “a tribute to creative thinkers who have changed the world.”
Sources said the likenesses of Thomas Edison, Albert Einstein, Mahatma Gandhi, Martin Luther King Jr.,
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