The 'Great Concoction' of Creatives, Marketers and Open Minds Is What Makes Cannes Work

Jim Stengel tells how P&G met W+K

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Jim Stengel's history with the Cannes Lions International Festival of Creativity dates back to 2003, when, as global marketing chief of Procter & Gamble, he and a team of colleagues stormed the beach in search of creative inspiration. At the time, agency creative leaders vastly outnumbered chief marketing officers at the confab, but since then the marketing ranks have swelled. Stengel is no longer at P&G (he left in 2008), but he still goes to Cannes each year, to teach courses in the festival's CMO Accelerator Programme and Young Marketers Academy.

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