Grand Prix for Good: Ants March With Leaf Billboards in BBDO's WWF Stunt

Putting tiny activists to work

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CANNES, France—One of the biggest cheers at Saturday's award ceremony here at Cannes Lions was reserved for the Grand Prix for Good winner, which amusingly and ingeniously harnessed the power of leaf-cutter ants to make a political statement.

The stunt, "The Ant Rally," created by BBDO Dusseldorf (and production company Parasol Island) for the World Wildlife Fund, involved laser-carving tiny messages about saving the rainforest into leaves and then having the ants march around with them.

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