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Add Grand Effie to the mound of awards that Procter & Gamble's popular Old Spice campaign has amassed since last year.
Nearly a year ago, Wieden + Kennedy's man on a horse spot won the film Grand Prix at Cannes. In August, the ad won the Emmy for Outstanding Commercial and in April, the brand's "Response" campaign claimed the Grand Andy. In May, the campaign earned best in show at The One Show Interactive Awards and four gold Pencils at The One Show.
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