Grand Designs

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As we all know, copywriters no longer just write copy and art directors don’t just art direct. The blurring of disciplines and work processes has been a big part of the evolution of ad making in recent years, particularly as advertising has moved beyond traditional media formats to become more complex and multidimensional. If you’re trying to create a rich experience or develop an expansive platform — and these days, what brand doesn’t want that? — then a clever line and a nice layout won’t necessarily get you there.

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