Government's Ad Campaign Convinced 100,000 Smokers to Kick the Habit

CDC says results exceeded expectations

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The government's stop smoking advertising campaign convinced more than 200,000 Americans to kick the habit at last, of which about 100,000 will quit permanently, according to data released Monday from the Centers for Disease Control and Prevention.

CDC's Tips from Former Smokers campaign created by Arnold Worldwide ran three months last year from March 19 to June 10 featuring testimonials from former smokers facing grueling health consequences as a result of their habit. It was the first time a federal agency developed and placed paid ads for a national tobacco education campaign.

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