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NEW YORK Gotham here has won a pitch for global creative and media duties on the Waterford, Wedgwood and Royal Doulton lines of china, glassware and flatware, the client has confirmed.
Client parent company WWRD Holdings is expected to spend $5-10 million in major measured media on the three brands in the next 12 months.
Sources previously identified the other finalists as Publicis Groupe’s The Kaplan Thaler Group and Cossette, both in New York. Cossette, a unit of Cossette Communications Group in Quebec City, was the incumbent on Waterford; Wedgwood’s previous agency was independent Chillingworth/Radding in New York.
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