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Goodby, Silverstein & Partners has envisioned many worlds over the years to promote the California Milk Processor Board. The latest is Mootopia, an idyllic land where milk flows as freely as water. In the first commercial in the campaign, directed by agency co-founder Jeff Goodby, two gorgeous women in flowing gowns sip milk from a river through long, regal straws. Birds chirp and the sun is shines. It’s the perfect afternoon — until the women disrupt each other’s bliss.
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