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It had come to seem that the Christmas season wasn’t complete without articles about the rising popularity of gift cards. Now, though, a report from WSL Strategic Retail declares that “gift-card fatigue is creeping in.” The report says 44 percent of shoppers gave gift cards this past holiday season, down from a high of 60 percent in 2003.
In part, this reflects the fact that many shoppers — especially those lower on the income scale — were cutting back on everything, and gift cards were an easy thing to forgo.
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