Is Google's 'Search Spam' Focus Bad for Content Farms?

Have traditional content syndicators gotten to Google and stifled IPO-ready Demand Media in the process?

The Internet Content Syndication Council, which claims Procter & Gamble, Reuters, Turner and the Associated Press as members, has been attempting to rally the industry to take a stand against what it sees as shoddy journalism churned out by companies like Demand and Yahoo’s Associated Content—content designed solely to gain high rankings in search engines.

The ICSC recently began circulating a set

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in