Google, Yahoo! Search Partnership Is DOA | Adweek Google, Yahoo! Search Partnership Is DOA | Adweek
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Google, Yahoo! Search Partnership Is DOA

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NEW YORK The proposed search partnership between Google and Yahoo! is dead, as Google executives elected to terminate the deal on Wednesday rather than face a possible prolonged battle with the U.S. Department of Justice.

Suddenly the deal that most in the search media buying community did not want to see come to fruition appears off the table, which immediately opens up the possibility of renewed talks between Microsoft and Yahoo!.

In a statement, Yahoo! executives indicated they were willing to take their case to the courts, but Google that did not push to defend the deal.