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NEW YORK Google said it is testing a new in-stream video ad product with a select group of advertisers and publishers within its AdSense network.
The test, which began today, will see the Mountain View, Calif.-based search behemoth insert more relevant and targeted video ads within several online publishers’ video content. According to Google officials, those test-participating sites can control which ads get streamed, as well as when and where they run.
The product is likely meant to serve as an alternative to pre-roll ads, which have emerged as the current online video ad standard despite some industry concerns about whether those ads suit the medium.
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