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NEW YORK Google is testing in-stream video ads with an eye toward creating a system that matches small-scale video creators and advertisers in much the same way its AdSense system works for Web site ads.
In the past week, Google has begun running 15-second commercials for Allstate in videos developed by Beet.tv, a producer of video interviews with executives in the broadband video space.
A Google representative said the spots, which appear after the video content, are a continuation of an earlier test of in-stream video spots that appeared after clips created by EepyBird.com,
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