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NEW YORK Google today continued its quest to make its AdWords system a one-stop shop for all manner of advertising by purchasing radio ad-placement system dMarc Broadcasting.
Google said it would combine Newport Beach, Calif.-based dMarc’s platform with AdWords, allowing its over 200,000 advertisers to create, place and track Internet and radio ads through a network of radio stations.
The deal, which is expected to close this quarter, is worth $102 million up front and an additional $1.1
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