Google Revs Web Ad Play With DoubleClick

NEW YORK After receiving approval on Tuesday from the European Commission — clearing the final hurdle in its acquisition of DoubleClick — Google executives said that the company is set to become even more aggressive in the online display advertising business, despite its numerous forays in the space to date.

Google, which moved to buy the Web ad technology pioneer in April 2007 for $3.1 billion, had previously received approval from the Federal Trade Commission last December, leaving the EU as its final roadblock to completing the transaction.

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